I want people to go to my LinkedIn, my Instagram, my Spotify, Apple Podcasts, french email address list whatever and recognize that it’s the same. It’s the same brand. It’s me. And I think it’s super important to have that consistency. And not saying that it has to be copy and paste material. But you want the feel and your messaging and this is the advice that I give to people who maybe want to be a digital influencer or if they’re selling stuff. Like, if you’re on Instagram, – and I’ll just use this example because I was actually just talking to someone about this.

If you’re on Instagram and you’re showing your mom life and you’re just being this mom and you’re an influencer and you’re just saying like I’m all about the mom life and I’m cookie cutter. We’re gonna do DIYs for kids crafts all day long and that is your Instagram. But then you go to that same handle and you go to your TikTok and it is about partying and drinking and going… This is a real conversation I just had with someone, it creates a distrust in your followers because they’re super confused about who you are.