Effectiveness of Cart Abandonment Emails

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However, some issues cannot be tackled. So, you can implement a multi-stage triggered emails campaign to recover the abandoned carts and lost sales.



This campaign is very effective.

It allows you to retain your customers inst cell phone number database ead of spending money on acquiring new ones.

It re-engages and interacts with your abandoners, presents them with relevant communication and therefore, builds trust, a relationship and loyalty – which increase the likelihood of future purchases.

The campaign also enables you to discover the reasons behind the customer’s cart abandonment. Knowing the reason allows you to help the individual shopper with the issue as well as to tackle the underlying problem to prevent some future carts from being abandoned.

The campaign is successful in reducing cart abandonment by up to 30% and inducing an average of 18% conversion rate from emails (that can even reach 40%). A Barilliance study found that 1 in 5 shoppers who opened and clicked on a link within a cart abandonment email, made a purchase (19.6%). On top of that, conversions from a cart abandonment email found to have a 14.2% higher average order value than normal purchases (ones directly via the site) (Econsultancy).