So audiences are segments basically on steroids.

[fomayof928@mowline]

It's not going to ruin the data or something. They are totally harmless. So go ahead and try some audiences after I've given you these options of what you can do. But of course, watch me to the end first. All right. So what are GA4 Audiences? You may remember in our favorite tool, Universal Analytics, that there were segments.
They have a lot more options available to them, and they're built from criteria you set like segments were, but there's a lot more options in terms of that criteria that you set. I don't think necessarily when people built segments, they really went into the Advanced section a lot. So, basically, GA4 Audiences are the Advanced section plus more. Now, the other thing northeast cell phone number list with Audiences that was not in UA is they can be time based, and this part is really cool and I think, because it's so interesting, not a lot of people are using it to its full potential yet because I don't think we've really put our heads around like, "This is what we're going to use this for."

So one of the things you could do, for example, is I want to know how many people have watched 3 plus videos in a 30-day span. Or you could say, "I only want people in this audience who came to the site via this email and put something in their cart within one hour." That is something you could not do without some serious, serious Kung Fu in Universal Analytics. So, again, GA4 Audiences, it's super easy to do that. You can do time-based audiences, which I really enjoy.

Another thing you can do with GA4 Audiences is you can use them as reports. You can use