Customer Journey Orchestration: Design and automate personalized customer journeys across multiple channels (email, web, mobile push notifications, SMS) based on consumer behavior and preferences.
Behavioral Tracking: Monitor and analyze individual consumer interactions with your brand across your website, emails, and apps. This data fuels personalization and segmentation.
Segmentation: Segment consumers into highly specific groups based on demographics, interests, purchase history, website behavior, and engagement levels.
Personalized Content Delivery: Deliver tailored jiangsu cell phone number data content, offers, and recommendations to individual consumers in real-time. This includes dynamic content on websites and in emails.
Lead Nurturing: Although B2C nurturing cycles might be shorter, Marketo automates follow-up sequences to re-engage leads who haven't converted (e.g., abandoned cart reminders, browse abandonment emails, welcome series for new subscribers).
A/B Testing: Optimize campaigns by A/B testing different subject lines, creative, CTAs, and send times to improve engagement and conversion rates.
Forms & Landing Pages: Create engaging forms and landing pages for B2C lead capture (e.g., newsletter sign-ups, discount code requests, contest entries, free trial sign-ups).
Loyalty & Engagement Programs: Build automated programs to keep existing customers engaged, driving repeat purchases and fostering loyalty.
Integration Capabilities: Integrates with e-commerce platforms, customer service systems, and advertising platforms to create a holistic view of the B2C customer.
Marketo Pricing for Small Businesses
Marketo Engage is generally considered an enterprise-level solution and can be quite expensive, making it less accessible for many small businesses. Its pricing is not publicly disclosed but is typically based on factors like:
Number of contacts in your marketing database: This is often the primary cost driver.
Features and functionality required: Different tiers offer varying levels of advanced features (e.g., basic email vs. ABM, advanced analytics, AI capabilities).
Level of support and training: Premium support or implementation services can add to the cost.
Estimates suggest that Marketo pricing can start anywhere from $1,000 to $3,000 per month for basic plans and can range up to $10,000 or more per month for larger enterprises with extensive needs. This makes it a significant investment for most small businesses.