Connect sign-up forms Once the

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A ‘seed list’ is the list of internal users you want to ensure receive all emails. This usually includes higher level staff members, like the CMO or the founder. You want to set this up a separate list, so you can always include it in campaign sends, alongside the core audience of the campaign. Before setting the proof and seed lists in your new ESP, it’s worth reviewing them for any team members who have changed roles and need to be removed or any new stakeholders who need to be added. 8.



warm-up is nearly completed, it is time to connect the sign-up forms to the new kenya number screening ESP so that new subscribers flow straight into the new database. Allow plenty of testing time at this stage, especially if you’re hosting the sign-up form on your own website, as your tech stack may not connect seamlessly with your ESP straight away. When this is done, you’re ready to launch your welcome flow in the new ESP. Just make sure you have tested all customer journeys vigorously, of course! After the migration 9. Train your team You made it to the other side! The migration has been completed and your new and shiny ESP is ready to be used.