Byron: Yes. Peçanha: Not generic. Byron: Yeah, like if you’re a copywriter, like that’s a email list providers in germany very zoned in writing style. That’s writing copy to transform browsers into believers and believers into buyers. That’s your job. It’s called copywriting. If you call yourself a content creator that’s not so much that job description. So perhaps, that’s why they’re offended but, you know, I’m just trying to make everyone happy and we all know that’s impossible. Peçanha: It’s a huge challenge. Yeah, okay so let’s go for number four.
So, you have to explain to us. And I love that: the three guides content creators need for success. Byron: I believe that you need very structured guides to achieve the goals that you have for a project, right. You know, it turns out that you need a customer journey map to help a content creator understand the needs of a different target audience at different stages of the journey. More specifically, you need to define what the target audience is thinking and feeling at different stages of the journey.