What to Include in a Tour Sponsorship Deck
Posted: Sun Dec 22, 2024 10:58 am
6 of the Best Apps for Musicians on Tour
How to Organize Your Next Tour Successfully
125 Ways to Promote Your Music
Use online event platforms
In the digital age, you can’t ignore online event platforms like Eventbrite , Meetup , Bandsintown , Facebook Groups, and local event directories. These platforms have a built-in audience and can help you increase your show’s visibility. Bandsintown even automatically scans your music from services like Apple Music or Spotify when you canada business email list first sign up so it shows up on your profile, too.
Try paid advertising
Consider allocating a portion of your budget to online advertising platforms like Google Ads , Facebook Ads , or Instagram Ads . With them, you can segment your ads to reach the right audience based on their location, interests, and demographics.

There are many ways to get to know your followers better, and this can be vitally important to knowing what they want to see. Once you've analyzed your audience, you can create your average follower profile. You can use this profile to make business decisions, such as where to tour, where to spend your time on social media, and much more.
We wrote a post titled “How to Define Your Audience Demographics to Better Market to Your Fans” that breaks down everything you need to know about audience segmentation and how to get the most out of your efforts.
Promote on social media
It should go without saying, but social media is one of the best places to promote yourself. Work on creating engaging content related to your show, such as behind-the-scenes videos, teasers, interviews, and sneak peeks. Share all of this on your website, social media, and via email to build buzz.
How to Organize Your Next Tour Successfully
125 Ways to Promote Your Music
Use online event platforms
In the digital age, you can’t ignore online event platforms like Eventbrite , Meetup , Bandsintown , Facebook Groups, and local event directories. These platforms have a built-in audience and can help you increase your show’s visibility. Bandsintown even automatically scans your music from services like Apple Music or Spotify when you canada business email list first sign up so it shows up on your profile, too.
Try paid advertising
Consider allocating a portion of your budget to online advertising platforms like Google Ads , Facebook Ads , or Instagram Ads . With them, you can segment your ads to reach the right audience based on their location, interests, and demographics.

There are many ways to get to know your followers better, and this can be vitally important to knowing what they want to see. Once you've analyzed your audience, you can create your average follower profile. You can use this profile to make business decisions, such as where to tour, where to spend your time on social media, and much more.
We wrote a post titled “How to Define Your Audience Demographics to Better Market to Your Fans” that breaks down everything you need to know about audience segmentation and how to get the most out of your efforts.
Promote on social media
It should go without saying, but social media is one of the best places to promote yourself. Work on creating engaging content related to your show, such as behind-the-scenes videos, teasers, interviews, and sneak peeks. Share all of this on your website, social media, and via email to build buzz.