Database Operation for Lead Generation campaigns
Posted: Mon Dec 23, 2024 3:44 am
One of the most important weapons that a marketing department has is a good database of clients or potential clients, through which to direct its marketing campaigns, whether E-Mailing, Direct-Mail or Tele-Marketing. It is essential to have an updated database , in which it is possible to carry out efficient segmentation to effectively direct all those marketing communications whose objective is to increase our sales pipeline , followers, target audience, etc.
Criteria are often established and studies are carried out to analyse the reliability of databases. These undergo a high number of changes due to the current market situation and deteriorate by up to 3% every hour, making them less effective and full of errors, which leads to the failure of any marketing-led campaign.
Department rotations, sick leave, EREs, bankruptcy proceedings, closures or outsourcing of services are the main reasons for increases in the bounce rate, non-openings and freeemaildatabase ultimately the failure of many mailing campaigns.
It is necessary to carry out a series of periodic actions to guarantee the integrity and consistency of the data of the people to whom we want to direct our campaigns. If we do not do so, we put at risk:
The performance of the organization.
The ROI of marketing business.
Lead management policies.
Company information and contact details.
Ability to reach decision-makers on time.
The ability to deliver information.
The quality and qualification of the Lead.
These impacts have repercussions throughout the organization, but above all they affect marketing and Lead Generation policies , which are the key to maintaining business, sales pipeline and generating new prospects or future clients. There are plenty of reasons to implement policies or actions for data purification , maintenance, refreshment and validation .
Criteria are often established and studies are carried out to analyse the reliability of databases. These undergo a high number of changes due to the current market situation and deteriorate by up to 3% every hour, making them less effective and full of errors, which leads to the failure of any marketing-led campaign.
Department rotations, sick leave, EREs, bankruptcy proceedings, closures or outsourcing of services are the main reasons for increases in the bounce rate, non-openings and freeemaildatabase ultimately the failure of many mailing campaigns.
It is necessary to carry out a series of periodic actions to guarantee the integrity and consistency of the data of the people to whom we want to direct our campaigns. If we do not do so, we put at risk:
The performance of the organization.
The ROI of marketing business.
Lead management policies.
Company information and contact details.
Ability to reach decision-makers on time.
The ability to deliver information.
The quality and qualification of the Lead.
These impacts have repercussions throughout the organization, but above all they affect marketing and Lead Generation policies , which are the key to maintaining business, sales pipeline and generating new prospects or future clients. There are plenty of reasons to implement policies or actions for data purification , maintenance, refreshment and validation .