How to craft a welcome email series that sells
Posted: Mon Dec 23, 2024 4:02 am
October 6, 2021 | Stephan Serrano
An effective welcome email series will deepen customer relationships and drive sales.
Unfortunately, many brands do not make the most of the oppo cell phone database rtunity to craft a truly excellent welcome campaign. In this guide, we explore why investing in a welcome series will provide an excellent return on marketing investment. We then highlight best practices and break down examples from leading eCommerce stores.
If you'd like to skip straight to the examples, click here.
Table Of Contents
Benefits of welcome emails
1. Subscribers who interact with welcome messages buy more
2. Welcome emails have higher open rates than most other triggered email types
3. Welcome emails keeps you out of spam folders
Welcome email series best practices: How to create a successful campaign
1. Send an opt-in confirmation immediately
2. Confirm opt-in
3. Delete email subscribers whose email bounced
4. Set expectations
4. Offer choices for personalization
An effective welcome email series will deepen customer relationships and drive sales.
Unfortunately, many brands do not make the most of the oppo cell phone database rtunity to craft a truly excellent welcome campaign. In this guide, we explore why investing in a welcome series will provide an excellent return on marketing investment. We then highlight best practices and break down examples from leading eCommerce stores.
If you'd like to skip straight to the examples, click here.
Table Of Contents
Benefits of welcome emails
1. Subscribers who interact with welcome messages buy more
2. Welcome emails have higher open rates than most other triggered email types
3. Welcome emails keeps you out of spam folders
Welcome email series best practices: How to create a successful campaign
1. Send an opt-in confirmation immediately
2. Confirm opt-in
3. Delete email subscribers whose email bounced
4. Set expectations
4. Offer choices for personalization