What is a Customer Data Platform (CDP)?
Posted: Mon Dec 23, 2024 4:12 am
A customer data platform (CDP) is a technology that unifies customer data from multiple sources to create a single customer profile. Unlike other systems, customer data platforms are built for accessibility with simple interfaces.
Less-technical team members like marketing and c cell phone directory india ustomer service are expected to interact and use data through the Customer Data Platform - without the use of IT resources.
Lastly, customer data platforms make this data actionable. Some data platforms focus solely on the data, and rely on integrations to accomplish this. Others, like Barilliance, equip clients to use this data directly in their applications.
While a CDP sounds simple in conception, it solves a series of deceptively difficult questions: who are your prospective and current customers? When should you reach out to them? Which offer should you use?
Easy to use interfaces
Customer data unification/profiles
Advanced segmentation capabilities
Ability to reach out and engage with segments across a variety of channels
Customer data examples
Customer data refers to collected information about a customer. Customer data can include traits, behaviors, and demographic data collected by the business. It is best to organize customer data around the customer.
Less-technical team members like marketing and c cell phone directory india ustomer service are expected to interact and use data through the Customer Data Platform - without the use of IT resources.
Lastly, customer data platforms make this data actionable. Some data platforms focus solely on the data, and rely on integrations to accomplish this. Others, like Barilliance, equip clients to use this data directly in their applications.
While a CDP sounds simple in conception, it solves a series of deceptively difficult questions: who are your prospective and current customers? When should you reach out to them? Which offer should you use?
Easy to use interfaces
Customer data unification/profiles
Advanced segmentation capabilities
Ability to reach out and engage with segments across a variety of channels
Customer data examples
Customer data refers to collected information about a customer. Customer data can include traits, behaviors, and demographic data collected by the business. It is best to organize customer data around the customer.