9 steps to build a digital marketing sales funnel
Posted: Mon Dec 23, 2024 4:24 am
Now that you know what a Sales Funnel is and how it works in Digital Marketing, we have brought you 9 steps to help you create yours.
Digital Marketing was created to boost sales based on strategies and not on chance or aimless prospecting.
This will all depend on how much your audience identifies your business/brand/company as a reliable solution to the problem they have.
Therefore, when you are setting up your sales funnel, it is important that you have defined these 9 items that we present below:
1. Define the product
What your company has to sell is the first aspect that whatsapp mexico needs to be defined when structuring a digital marketing sales funnel.
Remember that, on the internet, the most people will see are images and sounds – they won’t be able to touch or smell your products.
2. Define the persona
The persona is a representation of your ideal customer, produced from data collected from real consumers.
You need to have a communication process and, for it to be effective, you must speak the language of your potential client.
3. Define your offer
When a lead becomes an MQL and then an SQL, it’s time for your company to show what it’s made of.
To do this, it is essential to define the offer you will have for people who are ready to make a decision.
4. Be incisive!
This is the moment of truth and, if the MQL/SQL feels that the proposal is not worth it, he will not think twice before looking for a competitor.
5. Create a Landing Page
Another very important aspect in setting up a digital marketing sales funnel is creating a killer landing page.
It is on this page that leads are transformed into MQLs when they subscribe to a newsletter and then into SQLs when they request a quote, for example.
6. Create an email automation flow
Email marketing is the lead nurturing format par excellence.
This is because it allows you to monitor key success indicators like no other media – you just need the right tool to do so.
7. Test your sales funnel
Once you have completed all the steps I just showed you, it is time to put them into practice and test whether your funnel was, in fact, well structured.
To do this, carry out so-called A/B tests, provided by the best digital marketing automation tools on the market.
8. Drive traffic to your landing page
Middle-of-the-funnel content is content where leads provide contact information or fill out proposal requests.
This information must be collected by a landing page, which in turn needs to become visible to both your internal and external traffic.
Internally, try to include links in content that direct to this type of landing page.
9. Optimize your funnel
Once structured, the work of optimizing the funnel must continue.
After all, today's customer is omnichannel , therefore, very attentive and participative.
If he notices the slightest sign of disregard on the part of a brand in his purchasing process, he instantly jumps out.
Digital Marketing was created to boost sales based on strategies and not on chance or aimless prospecting.
This will all depend on how much your audience identifies your business/brand/company as a reliable solution to the problem they have.
Therefore, when you are setting up your sales funnel, it is important that you have defined these 9 items that we present below:
1. Define the product
What your company has to sell is the first aspect that whatsapp mexico needs to be defined when structuring a digital marketing sales funnel.
Remember that, on the internet, the most people will see are images and sounds – they won’t be able to touch or smell your products.
2. Define the persona
The persona is a representation of your ideal customer, produced from data collected from real consumers.
You need to have a communication process and, for it to be effective, you must speak the language of your potential client.
3. Define your offer
When a lead becomes an MQL and then an SQL, it’s time for your company to show what it’s made of.
To do this, it is essential to define the offer you will have for people who are ready to make a decision.
4. Be incisive!
This is the moment of truth and, if the MQL/SQL feels that the proposal is not worth it, he will not think twice before looking for a competitor.
5. Create a Landing Page
Another very important aspect in setting up a digital marketing sales funnel is creating a killer landing page.
It is on this page that leads are transformed into MQLs when they subscribe to a newsletter and then into SQLs when they request a quote, for example.
6. Create an email automation flow
Email marketing is the lead nurturing format par excellence.
This is because it allows you to monitor key success indicators like no other media – you just need the right tool to do so.
7. Test your sales funnel
Once you have completed all the steps I just showed you, it is time to put them into practice and test whether your funnel was, in fact, well structured.
To do this, carry out so-called A/B tests, provided by the best digital marketing automation tools on the market.
8. Drive traffic to your landing page
Middle-of-the-funnel content is content where leads provide contact information or fill out proposal requests.
This information must be collected by a landing page, which in turn needs to become visible to both your internal and external traffic.
Internally, try to include links in content that direct to this type of landing page.
9. Optimize your funnel
Once structured, the work of optimizing the funnel must continue.
After all, today's customer is omnichannel , therefore, very attentive and participative.
If he notices the slightest sign of disregard on the part of a brand in his purchasing process, he instantly jumps out.