Moreover, this sidebar (see below)
Posted: Mon Dec 23, 2024 5:08 am
– SSL certificates
– Trust seals (logos)
(according to an Actual Insights survey, if people do not see a trust logo 61% of them will not make a purchase, and if they do not recognize the logo 75% will not m
ake a purchase)
– Logos of other known companies who cooperate with the site- Reviews and Testimonials (on the product and checkout pages)
– Live chats (so the shopper can ask security questions if he/she is hesitant)
One great example of a site that emphasizes safety to its customers is the online shoes retailer, Zappos. Already at the cart page the site stresses that it is safe and that it provides a 24/7 customer service.
zappos2
about Zappos’s security is present on each page of the checkout process beginning at the cart page, reiterating safety. If you click on “more information”, Zappos explains how secure the cell phone number leads site is thanks to SSL technology encryption of information, cooperating with VeriSign, having industry standard firewalls and not sharing the customers’ personal information with anyone. Lastly, Zappos has a customer’s testimonials page with over 10,000 reviews. zappos2
Shoppers may also think that some of the details they are asked to provide about themselves are irrelevant to the process. They are wary of giving out details and question some form elements, such as providing a phone number. Baymard Institute found that 61% of people think e-tails are asking for “seemingly unnecessary” information. Companies can prevent this fear
– Trust seals (logos)
(according to an Actual Insights survey, if people do not see a trust logo 61% of them will not make a purchase, and if they do not recognize the logo 75% will not m
ake a purchase)
– Logos of other known companies who cooperate with the site- Reviews and Testimonials (on the product and checkout pages)
– Live chats (so the shopper can ask security questions if he/she is hesitant)
One great example of a site that emphasizes safety to its customers is the online shoes retailer, Zappos. Already at the cart page the site stresses that it is safe and that it provides a 24/7 customer service.
zappos2
about Zappos’s security is present on each page of the checkout process beginning at the cart page, reiterating safety. If you click on “more information”, Zappos explains how secure the cell phone number leads site is thanks to SSL technology encryption of information, cooperating with VeriSign, having industry standard firewalls and not sharing the customers’ personal information with anyone. Lastly, Zappos has a customer’s testimonials page with over 10,000 reviews. zappos2
Shoppers may also think that some of the details they are asked to provide about themselves are irrelevant to the process. They are wary of giving out details and question some form elements, such as providing a phone number. Baymard Institute found that 61% of people think e-tails are asking for “seemingly unnecessary” information. Companies can prevent this fear