Why do brands work with content creators?

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Today’s most forward-thinking brands work with talented content creators to connect with their target audience on a deeper, more meaningful level.

Not only do content creators boast niche skills, but they also offer a fresh creative perspective that can really elevate a brand’s image or messaging.

As a result, content creators help brands boost engagement, extend their commercial reach, and earn consumer loyalty. Brands are willing to pay the right content creators well as they offer an excellent return cell phone number lists on investment (ROI).

To connect with its core audience of small to medium-sized business owners, MailChimp, for instance, worked with professional content creators to launch its All In a Day’s Work campaign.


Slick, informational and wonderfully presented, this mini-series outlines the challenges and truths that come with running a budding business, along with the triumphs. This collection of telling stop-motion videos were cross-promoted via MailChimp’s most subscribed social media channels, earning droves of engagement in the process. A testament to the power of content creation specialists.