What elements should you include in Storytelling
Posted: Mon Dec 23, 2024 5:58 am
Storytelling is the action of telling a story. It consists of creating and making the most of storytelling techniques. When applied to marketing, the fundamental goal is to connect with users, their emotions, needs and consumption habits.
The ability to tell stories and the art associated with it is one of the oldest techniques in existence. The idea is to connect emotionally through a specific story and to touch the hearts and all the senses of clients and potential clients, both instinctively and rationally. But what are the elements that should be included in Storytelling?
Wow effect: make the biggest impact possible general manager email list and surprise your audience.
Personal effect: Connect directly with the emotions of your target audience. Connect with their hearts and engage them.
Relevance effect : Give them something that is relevant, something different and not the usual business as usual.
Experience effect: don't sell messages, sell experiences.
Memory effect: let no one forget the stories you have told.
Storytelling on social media
This technique relies on both traditional media and social networks.
What do you need to be effective?
Objectives: determine the objective you want to achieve by applying this technique.
Narration: Deliver your message in stages, at specific times.
Emotions: Your goal should be to make your story move even the hardest of hearts.
Supports: Identify which social platform you are going to broadcast the story on.
A moral: the idea is not only to sell the brand but to convey the story effectively.
How to implement storytelling on social media?
Creating: Create a story inspired by your brand. For example, show each of your customers what their experience will be like when they hire your services or buy your products.
Share: Share stories related to your brand.
Move: Share the best success stories, great projects and the like.
The ability to tell stories and the art associated with it is one of the oldest techniques in existence. The idea is to connect emotionally through a specific story and to touch the hearts and all the senses of clients and potential clients, both instinctively and rationally. But what are the elements that should be included in Storytelling?
Wow effect: make the biggest impact possible general manager email list and surprise your audience.
Personal effect: Connect directly with the emotions of your target audience. Connect with their hearts and engage them.
Relevance effect : Give them something that is relevant, something different and not the usual business as usual.
Experience effect: don't sell messages, sell experiences.
Memory effect: let no one forget the stories you have told.
Storytelling on social media
This technique relies on both traditional media and social networks.
What do you need to be effective?
Objectives: determine the objective you want to achieve by applying this technique.
Narration: Deliver your message in stages, at specific times.
Emotions: Your goal should be to make your story move even the hardest of hearts.
Supports: Identify which social platform you are going to broadcast the story on.
A moral: the idea is not only to sell the brand but to convey the story effectively.
How to implement storytelling on social media?
Creating: Create a story inspired by your brand. For example, show each of your customers what their experience will be like when they hire your services or buy your products.
Share: Share stories related to your brand.
Move: Share the best success stories, great projects and the like.