This is simply because he does not know franchising!
Posted: Wed Apr 23, 2025 3:28 am
For many people, in fact, franchising is just an activity where there is a parent company that invests on their behalf, but this is not the case…
For others, however, franchising is equivalent to joining a network while maintaining their own business with their own brand, but this is not the case…
True franchising is a business model from A to Z and these precedents are just two of the hundreds of examples of misunderstandings that have happened to us.
This is the real problem!
In fact, if we think of selling a franchising proposal to a person skype data who does not understand its importance, the depth and the work that is behind it, clearly it will be a person who will not experience this proposal as something of value.
Consequently, the most important strategy in our opinion is training future affiliates before they become franchisees.
The way to do this training without exorbitant costs for the parent company is to have an online portal where it is possible to access a series of training and informational videos.
The future affiliate will thus be able to receive all the information that will allow him to clarify first of all what franchising is and how the parent company's proposal fits into the franchising market.
Franchise Marketing Strategy #2
Franchise Marketing Strategy #2
The second marketing strategy for franchising is based on the ability to intercept an active demand.
For others, however, franchising is equivalent to joining a network while maintaining their own business with their own brand, but this is not the case…
True franchising is a business model from A to Z and these precedents are just two of the hundreds of examples of misunderstandings that have happened to us.
This is the real problem!
In fact, if we think of selling a franchising proposal to a person skype data who does not understand its importance, the depth and the work that is behind it, clearly it will be a person who will not experience this proposal as something of value.
Consequently, the most important strategy in our opinion is training future affiliates before they become franchisees.
The way to do this training without exorbitant costs for the parent company is to have an online portal where it is possible to access a series of training and informational videos.
The future affiliate will thus be able to receive all the information that will allow him to clarify first of all what franchising is and how the parent company's proposal fits into the franchising market.
Franchise Marketing Strategy #2
Franchise Marketing Strategy #2
The second marketing strategy for franchising is based on the ability to intercept an active demand.