Publish influencer content on your channels

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Most influencer marketing strategies involve asking influencers to feature your products or services on their channels, but this method does the exact opposite.

The influencer will appear on your channels, which will drive high traffic to your social profiles. This can be done through a single post or through a “takeover,” where the influencer has access to a brand’s social media channels, usually for a day, posting stories and/or live videos.


If working with influencers is a great option for your brand, you might want to consider making them your brand ambassadors.

A brand ambassador is an influencer who works with your brand for an extended period of time. This has many benefits because it is a long-term form of influencer marketing, unlike the short-term strategies on this list.

There are many other ways to do influencer marketing, but these germany email list are five of the most common. Most brands will employ more than one of these tactics when working with an influencer.

Influencer Marketing on Social Media: Examples for Inspiration
Since it has become so popular, there are a lot of examples and successful influencer marketing campaigns to look at. Here is a handy list of case studies for each of the major social media platforms.

Influencer marketing on Instagram
Since Instagram is the most popular platform, let's take a look at some examples of influencer marketing on Instagram.


A great example of influencer marketing on Instagram is the sponsorship campaign created by LG Italy , which for the launch of its new TwinWash washing machine collaborated with various influencers and micro-influencers to promote the innovative product.

Here we see for example a sponsored post by Caterina Balivo , who has 1.2 million followers on her profile:

Influencer Marketing

And a sponsored post by Valentina Grispo , an influencer with 31.6 thousand followers:

Influencer marketing on Instagram.