Despite being constantly exposed to new stimuli and brands
Posted: Wed Apr 23, 2025 5:48 am
Yep, rebranding won’t just take up a lot of your time, it could also prove costly in terms of money.
Even if you have decided that it is a fundamental investment for the success of your business, be careful not to overdo it.
Calculating the budget needed for all your rebranding activities and for the aspects of your company that you intend to change will help you not only keep track of your expenses, but also calculate your ROI more accurately .
Choose the right moment
After all this planning, it would be a real shame to see your efforts go up in smoke simply because you didn’t wait for the right time to do your rebranding.
While rebranding takes time, you need to be careful about when to reveal your new face to your customers. For example, you may want to avoid revealing the change during major holidays that distract consumers, or right before a new product launch.
consumers are often creatures of habit. To ensure your singapore email list rebranding is a success, choose a time when you have their full attention to unveil your new brand identity.
Tip: Check out the 2022 ecommerce calendar to make sure your rebranding doesn’t overlap with the year’s biggest events.
Inform your audience
While it doesn’t have to be a radical change, a rebrand could be unsettling to loyal customers, especially if it’s not explained or introduced.
Your customers are the essence of your business, and if you are doing a rebranding it is partly to offer them a better customer experience that is more in line with their expectations.
So let them participate in this change in real time, answer their questions and tell them why you decided to rebrand.
To further affirm your new image, you could use guerrilla marketing strategies or collaborate with influencers in your niche to increase word of mouth.
Tip: Use your social media presence to engage your followers and customers in your rebranding. For example, you could use Instagram Stories polls to ask their opinions on your new logo, or host a live video to gather their feedback.
Rebranding: 10 Success Stories
What better way to find inspiration for your business rebranding than to look at companies that have made rebranding their life mission?
Even if you have decided that it is a fundamental investment for the success of your business, be careful not to overdo it.
Calculating the budget needed for all your rebranding activities and for the aspects of your company that you intend to change will help you not only keep track of your expenses, but also calculate your ROI more accurately .
Choose the right moment
After all this planning, it would be a real shame to see your efforts go up in smoke simply because you didn’t wait for the right time to do your rebranding.
While rebranding takes time, you need to be careful about when to reveal your new face to your customers. For example, you may want to avoid revealing the change during major holidays that distract consumers, or right before a new product launch.
consumers are often creatures of habit. To ensure your singapore email list rebranding is a success, choose a time when you have their full attention to unveil your new brand identity.
Tip: Check out the 2022 ecommerce calendar to make sure your rebranding doesn’t overlap with the year’s biggest events.
Inform your audience
While it doesn’t have to be a radical change, a rebrand could be unsettling to loyal customers, especially if it’s not explained or introduced.
Your customers are the essence of your business, and if you are doing a rebranding it is partly to offer them a better customer experience that is more in line with their expectations.
So let them participate in this change in real time, answer their questions and tell them why you decided to rebrand.
To further affirm your new image, you could use guerrilla marketing strategies or collaborate with influencers in your niche to increase word of mouth.
Tip: Use your social media presence to engage your followers and customers in your rebranding. For example, you could use Instagram Stories polls to ask their opinions on your new logo, or host a live video to gather their feedback.
Rebranding: 10 Success Stories
What better way to find inspiration for your business rebranding than to look at companies that have made rebranding their life mission?