It's a really great way to evaluate

[fomayof928@mowline]

So, for example, even if it's not a learning platform, if your website has video content, create an event based on people who have watched three plus videos on your site, maybe just started them or halfway through, it's up to you how you want to set it up. But then look at that audience compared to everyone else and then look at the conversion rate. Maybe people who watch your videos are more likely to convert, and if so, place your videos in more places.

A how different pieces of content, different CTAs, different blog posts, jiangsu cell phone number list for example, can get more people to do what you want them to do. You can also create personal groups. So, for example, thinking back to this convention center as an example of personas, but also if you have different tools that you sell to different audiences, and actually I'll use Moz as an example here, okay?

You've got Moz Pro, and you've got Moz Local, for example. You have STAT. Those are three very different audience groups, and so you're going to have an audience of people who are probably going to be pro customers, maybe local customers, and maybe STAT customers. Then that way you're only focusing on each audience when you evaluate conversions for that particular product. It's a really important way, again, to focus on what's most important instead of, "Our conversion rate, 0.1%, but that's because we were counting everyone who went to the blog and never went to anything else. They weren't interested in our product."