Direct Mail Campaigns
Posted: Wed May 21, 2025 6:38 am
Targeted Lists: Purchase highly targeted mailing lists of individuals nearing 65 or eligible for Medicare. Direct mail remains very effective for this demographic.
Customized Mailers: Design professional, clear, and informative mailers (postcards, letters, tri-folds) that educate recipients and include a clear call to action (e.g., call for a free consultation, visit a website). Ensure compliance.
Exclusivity: Many direct mail lead providers offer exclusive leads, meaning you're the only agent receiving that specific lead.
Timing: Mailers can be timed to coincide with a prospect's 65th birthday (for IEP) or before AEP.
Telemarketing:
Compliant Calling: Telemarketing for list of cell phone number data Medicare is highly regulated (e.g., Do Not Call List, clear disclosure requirements). It's often done through specialized lead generation companies that ensure compliance.
Live Transfers: Some companies offer "live transfer" leads, where a pre-qualified prospect is immediately connected to an agent. These are often high-intent and exclusive.
Purchasing Leads from Lead Generation Companies:
Types of Purchased Leads:
Real-time Leads: Generated through online forms or other digital means and delivered immediately to agents.
Aged Leads: Leads that were generated sometime in the past (e.g., 30, 60, 90+ days ago). They are much cheaper and can still be valuable if nurtured properly.
Click-to-Call Leads: Prospects who respond to an ad and choose to be connected directly to an agent.
Vetting Providers: It's crucial to vet lead providers carefully. Look for companies with a strong reputation for compliance, quality, and exclusivity. Ask about their lead generation methods and CMS approval for creatives.
Budgeting: Understand the cost per lead (CPL) and what level of quality you can expect. CPL can vary widely based on lead type, exclusivity, and market competition.
Customized Mailers: Design professional, clear, and informative mailers (postcards, letters, tri-folds) that educate recipients and include a clear call to action (e.g., call for a free consultation, visit a website). Ensure compliance.
Exclusivity: Many direct mail lead providers offer exclusive leads, meaning you're the only agent receiving that specific lead.
Timing: Mailers can be timed to coincide with a prospect's 65th birthday (for IEP) or before AEP.
Telemarketing:
Compliant Calling: Telemarketing for list of cell phone number data Medicare is highly regulated (e.g., Do Not Call List, clear disclosure requirements). It's often done through specialized lead generation companies that ensure compliance.
Live Transfers: Some companies offer "live transfer" leads, where a pre-qualified prospect is immediately connected to an agent. These are often high-intent and exclusive.
Purchasing Leads from Lead Generation Companies:
Types of Purchased Leads:
Real-time Leads: Generated through online forms or other digital means and delivered immediately to agents.
Aged Leads: Leads that were generated sometime in the past (e.g., 30, 60, 90+ days ago). They are much cheaper and can still be valuable if nurtured properly.
Click-to-Call Leads: Prospects who respond to an ad and choose to be connected directly to an agent.
Vetting Providers: It's crucial to vet lead providers carefully. Look for companies with a strong reputation for compliance, quality, and exclusivity. Ask about their lead generation methods and CMS approval for creatives.
Budgeting: Understand the cost per lead (CPL) and what level of quality you can expect. CPL can vary widely based on lead type, exclusivity, and market competition.