Authentication Templates: Used solely for one-time passcodes (OTPs) and user verification. These are also often cheaper.
Use Pre-Approved Message Templates:
Any message you initiate outside the 24-hour customer service window (after the user's last message) must use a pre-approved Message Template.
Submission and Approval: You submit these templates through your BSP to WhatsApp for review. They ensure compliance with policies (no spam, clear purpose).
Personalization: Use placeholders (variables like {{1}}, {{2}}) in your templates (e.g., "Hi {{1}}, your order {{2}} has shipped!"). Your BSP will allow whatsapp number list you to populate these variables for each recipient.
Buttons: Include Call-to-Action (CTA) or Quick Reply buttons within templates for interactivity (e.g., "Track Order" button, "Yes/No" quick replies).
III. Effective Bulk Messaging Strategy
Segment Your WhatsApp List:
Don't send the same message to everyone. Use your CRM data to segment your opted-in list based on:
Demographics: Location, language.
Behavior: Purchase history, website activity (e.g., cart abandoners), engagement with previous messages.
Interests: Products viewed, content consumed.
Lifecycle Stage: Leads, new customers, loyal customers, churned customers.
Benefits: Segmentation leads to higher relevance, better engagement, and lower block/report rates, which is crucial for maintaining a good Quality Rating (see IV).