In the past year I have seen two methods that ensure a strong growth in visitor numbers: via web search and via shareable content (social sharing). Growing fast via web search can be done with a special tool for niche sites. Publisher Wayne Parker Kent shows with froot.nl how you can grow big thanks to shareable content. Both methods require discipline in publishing. Time for an explanation from practice.
Nils Rooijmans of Expose Media asked me in 2010 about a niche in which we (Sanoma brother cell phone list Media's home deco cluster) saw potential. The subject 'brocante' was the first thought, because it is popular in the magazine ariadne at Home. So popular, that they increased the frequency of the associated Brocante special from 2 to 4 times a year. Expose Media investigated the domain with their special method and what did they find? There are approximately 400,000 searches per month with the term 'brocante' in it.
Google search versus Social Sharing
At the end of 2010 we launched Allesbrocante.nl and the site immediately showed stable growth thanks to the special method with the tool 'Blue expose '. Within a year we reached 100,000 visits per month. I never knew that so many searches were made for, for example, 'brocante toilet roll holder' or 'brocante pointes'. With the knowledge we gather with this tool, we can feed the magazine ariadne at Home with interesting subjects as a website. The niche 'children's rooms' turned out to be even more promising. We launched the site kidskamers.nl in May 2011 and reached 100,000 visits within half a year. It is an inspiring site about baby, children's and teenage rooms .