How the Internet Archive is the election
Posted: Wed Jul 09, 2025 5:52 am
In this most bizarre, unruly, terrifying, fascinating election year, the Internet Archive has been in the thick of it. We’re using technology to give journalists, researchers and the public the power to take the political junk food that’s typically spoon fed to all of us—the political ads, the presidential debates, the TV news broadcasts—and help us to scrutinize the labels, dig into the content, and turn that meal into something more nutritious.
political ad archivePolitical ads. We’ve archived more than 2,600 different ads over at the Political TV Ad Archive and used the open source Duplitron created by senior technologist Dan Schultz to count telemarketing data nearly 300,000 airings of the TV ads across 26 media markets. We’ve linked the ads to OpenSecrets.org information on the sponsors—whether it’s a super PAC, a candidate committee, or a nonprofit “dark money” group.
Journalists have used the underlying metadata to visualize this information creatively, whether it’s the moment when anti-Trump ads started popping up in Florida (FiveThirtyEight.com), revealing how Ted Cruz favors “The Sound of Music” (Time.com), or turning the experience of being an Iowa voter deluged with campaign ads into an 8-bit arcade-style video game (The Atlantic).
Meanwhile, our fact checking partners at FactCheck.org, PolitiFact, and The Washington Post’s Fact Checker, have fact checked 116 archived ads and counting, not just for the presidential candidates but for U.S. Senate, House, and local campaigns as well. Of the 70 ads fact check by PolitiFact reporters, nearly half have earned ratings ranging from “Mostly false” to “Pants on Fire!”
Example: this “Pants on Fire!” ad played nearly 300 times in Cleveland, Ohio, in August, where Democrat Ted Strickland is facing incumbent Senate Rob Portman, a Republican, in a competitive race. The claim: that as governor, Democrat Ted Strickland proposed deep budget cuts and then “wasted over $250,000 remodeling his bathrooms at the governor’s mansion.” While it’s true Strickland proposed budget cuts in the wake of the 2008 financial crisis, the money used to renovate the governor’s mansion didn’t come from that pool of money. What’s more, the bathrooms in question were not for the governor’s personal use, but rather for tourists who come to visit the mansion.
political ad archivePolitical ads. We’ve archived more than 2,600 different ads over at the Political TV Ad Archive and used the open source Duplitron created by senior technologist Dan Schultz to count telemarketing data nearly 300,000 airings of the TV ads across 26 media markets. We’ve linked the ads to OpenSecrets.org information on the sponsors—whether it’s a super PAC, a candidate committee, or a nonprofit “dark money” group.
Journalists have used the underlying metadata to visualize this information creatively, whether it’s the moment when anti-Trump ads started popping up in Florida (FiveThirtyEight.com), revealing how Ted Cruz favors “The Sound of Music” (Time.com), or turning the experience of being an Iowa voter deluged with campaign ads into an 8-bit arcade-style video game (The Atlantic).
Meanwhile, our fact checking partners at FactCheck.org, PolitiFact, and The Washington Post’s Fact Checker, have fact checked 116 archived ads and counting, not just for the presidential candidates but for U.S. Senate, House, and local campaigns as well. Of the 70 ads fact check by PolitiFact reporters, nearly half have earned ratings ranging from “Mostly false” to “Pants on Fire!”
Example: this “Pants on Fire!” ad played nearly 300 times in Cleveland, Ohio, in August, where Democrat Ted Strickland is facing incumbent Senate Rob Portman, a Republican, in a competitive race. The claim: that as governor, Democrat Ted Strickland proposed deep budget cuts and then “wasted over $250,000 remodeling his bathrooms at the governor’s mansion.” While it’s true Strickland proposed budget cuts in the wake of the 2008 financial crisis, the money used to renovate the governor’s mansion didn’t come from that pool of money. What’s more, the bathrooms in question were not for the governor’s personal use, but rather for tourists who come to visit the mansion.