How to use the 👏 emoji in your salon's marketing communications
Posted: Sat Jul 12, 2025 4:40 am
They use them a bit more in their Instagram communications, but this is mainly due to the younger audience that uses the platform. This only highlights how important it is to understand your target audience.
The Sk:n brand has a similar approach – they only use emoticons when they feel it doesn't detract from their professionalism. In this post, Sk:n Clinics decided to use the
emoticon as a challenge for followers to read the Q&A from the link in their bio.ow to use emoji on social media
Emoticons in paid advertising can work just as well as in country email list organic (unpaid) posts. Tests have shown that social media ads that included an emoticon in the headline generally received higher click-through rates than those without the emoticon . ( Source )
However… While emoticons can increase click-through rates, don’t overuse them in your campaigns . Only if they are consistent with your company’s message and marketing strategy.
You can read more about how to set up Facebook advertising in the article: How to set up Facebook advertising .
How to use emoji in email marketing
Adding a smiley face to your email subject line adds a lightness and zest to your message. Studies show that emoticons in email subject lines can increase open rates by up to 25% .
PRO TIP : Choose emojis that are appropriate for your business and the message you are sending, as choosing the wrong one can cause a decrease in open rates.
The Sk:n brand has a similar approach – they only use emoticons when they feel it doesn't detract from their professionalism. In this post, Sk:n Clinics decided to use the
emoticon as a challenge for followers to read the Q&A from the link in their bio.ow to use emoji on social mediaEmoticons in paid advertising can work just as well as in country email list organic (unpaid) posts. Tests have shown that social media ads that included an emoticon in the headline generally received higher click-through rates than those without the emoticon . ( Source )
However… While emoticons can increase click-through rates, don’t overuse them in your campaigns . Only if they are consistent with your company’s message and marketing strategy.
You can read more about how to set up Facebook advertising in the article: How to set up Facebook advertising .
How to use emoji in email marketing
Adding a smiley face to your email subject line adds a lightness and zest to your message. Studies show that emoticons in email subject lines can increase open rates by up to 25% .
PRO TIP : Choose emojis that are appropriate for your business and the message you are sending, as choosing the wrong one can cause a decrease in open rates.