Why are they a good option within the digital strategy?

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They can listen to new episodes of your podcast while they drive, exercise, or do virtually anything else. Therefore, one of their strengths is that they do not distract people from their daily activities , but rather make these activities more valuable. B.- Podcasts help expand your audience Every time you publish a new episode on iTunes or Overcast , your content will be available to thousands of people around the world. Many people use these platforms as search engines, and podcasting gives you the most organic exposure, increasing your reach and expanding your audience. C.- Opinions of industry experts Most podcasts are recorded in an interview format, which will help your audience learn from other people's experiences, failures, and successes. Podcasting allows you to provide valuable expert opinions, thereby increasing your credibility. Plus, your guests may decide to promote such interviews, exposing your brand to their audience as well.


D.- Podcasts are easy to produce and gmx email list profitable You'll spend less time recording a podcast episode than making a video or writing an article. All you need is a microphone and editing software. You don't need to have any specific skills, just talk. Podcasting helps you acquire more customers. Include a call to action at the end of each episode. Prepare your landing page, email subscriber list, and other tools to give your listeners a clear direction. drive more traffic to your website, and subscribe to your newsletters. E.- Podcasting builds trust Audio content is personal. It allows you to not only share information, but also demonstrate your authenticity and personality. Your voice makes podcasting more emotional than textual content, which increases trust and helps you develop strong personal relationships with your listeners .