Creating the right segmentations is one of the best features to explore in an Email download free usa email database Marketing strategy. You can use personalized tags – like first name, company, job title or location – to get closer to the reader. Another option is to divide your email base according to the stage of the journey, industry or any other type of distinction to provide different approaches in a more personalized and valuable way. This can be done to the body of the text or the subject line. All you need is to be creative and make your contacts feel valued.

Work the whole journey Email Marketing is an extremely versatile channel. A good strategy here can deliver results for many goals and stages. All you have to do is define the way you want to go. It is possible to increase brand awareness, generate website traffic, leads and MQLs, improve sales performance and customer retention. Aligning it with your content strategy and counting on this source when distributing your content through the funnel can be the turning point for reaching the goals you aim for.