If someone clicks on a video and it's a built-in YouTube video that will play, you'll have an event called Video_Start. This event will have parameters, such as what video they were watching, where they paused, how far they traveled through the video. So there are all kinds of things available to you when you're creating those audiences. Now, one important thing about listeners, they don't backfill.
right? You can't make them look like parts like you could in UA and then look at them later and go back in time. This is not going to work. There is nothing like segments that can go back in time in GA4. So make sure real cell phone number list you make minutes as you think about them. Typically, we have a tab in our spreadsheet that we use for our analytics projects called GA4 Audiences. Myself and our team and our clients brainstorm all the possible things we want to achieve in the audience, and then we set it up right away when they're setting up their GA4.
A and as you think about new audiences, just add them. Again, like I said, you can get rid of them later if you don't like them. At least you're telling them now instead of three months from now, "Oh, if only I'd set up that audience, you know, three months ago." You would be very happy in the future. So don't wait to configure the audience. Second, with audiences, you can have static audiences or dynamic audiences.
A static audience is that this thing happened at some point, and so this person is now in that audience. Like once they saw a video. There is an active audience that this thing is happening right now. So this person has done this, and if they're not in the active audience, they're out of it.
So I would recommend doing that Phone
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