It's really neat to see people sort of see themselves in the audience

[fomayof928@mowline]

them as reports in the GA4 interface. They are also available in the GA4 API. So you can export them out of GA4 and do interesting things with them in other tools, which I'm going to talk about when I get to the column I'm standing in front of right now. So you can also use them in real-time reports, which I think is really fun because I'll create an audience and then I'll go into real-time and make sure if I'm working with a client that has a fairly high volume of website.

It's clear to me. Maybe you're not as apathetic as I am. You probably us cell phone number list won't find it fun. Anyway, they are clean. So how can you make them? So you go into admin and then of course you click on audience.

Then you click on Create an Audience. This is the simple part. The hard part is how you go about building that audience. So there are three different things you can do. You can create dimensions, which are groupings of objects. So one dimension, if you're not familiar with the term, is like the countries that people were in that came to your website or the pages that they viewed. They are dimensions.

The next thing is the matrix, and the matrix is numbers. So it was so many pageviews or so many sessions. This is a metric. Then the third thing can be based on events. Events are technically dimensions, but they live a bit outside of it, which is why I separated them. So, for example, in GA4, you'll hear that everything is an event. Well, for example, the page view has an event called Page_View.