What are GA4 Audiences and how can you use them?

[fomayof928@mowline]

So, as I said, my name is Will Critchlow. I am the founder of SearchPilot. It was great talking to you today. Enjoy your day.
GA4 has a lot of interesting features - some that were similar to Universal Analytics, but are now better. One of these features is Audience, which many people are using just for their ads. In this episode of Whiteboard Friday, Dana shows you why audience reporting can be useful for other areas of your marketing efforts.


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Video transcription
Hello, Moz readers. My name is Dana DiTomaso. I'm President and shandong cell phone number list partner at Kick Point, a digital marketing agency based in Edmonton. But if you're in Seattle, I'm just across the water, just outside Victoria, British Columbia. What I'm going to be talking to you about today is GA4, everyone's favorite subject.

July, real soon now. You really need to upgrade to GA4. It's not really an upgrade, and the data doesn't transfer over, but anyway. There's lots of fun, interesting features in GA4 that were kind of in Universal Analytics, but now they're better. One of the features that I don't think people are using enough or maybe think that they're just for ads is Audiences, which is why this is called "GA4 Audiences - Not Just for Ads."

Slices and dices, truly a miracle machine. But really what Audiences do is they help you segment stuff. So I've written out a few options here, what you should understand about Audiences. What I would encourage all of you to do after watching this video is go into GA4, just try making some audiences. You can remove them if you don't like them, but experiment with it because you really can't hurt anything by making audiences.