MailerLite offers a clean interface and competitive

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Before you even think about how to collect email addresses, the very first and non-negotiable step in building an email list for your Etsy shop is choosing and setting up an email service provider (ESP). An ESP is a software platform specifically designed to help you manage email subscribers, create professional email campaigns, send emails in bulk, and track their performance. Most importantly, an ESP handles the technical complexities of email deliverability, ensures compliance with anti-spam laws, and provides the necessary infrastructure for effective email marketing. You can’t simply use your personal Gmail or Yahoo Mail account to send bulk marketing emails; doing so will quickly result in your emails being marked as spam, your account being suspended, and a significant hit to your sender reputation.

There are several factors to consider carefully when europe cell phone number list choosing an ESP, especially for Etsy sellers. Availability and scalability are often major concerns. Many ESPs offer free tiers or low-cost plans for a limited number of subscribers or emails per month, which are ideal for getting started. As your list grows, you can easily upgrade your plan. Popular options among small businesses and Etsy sellers include Mailchimp, ConvertKit, AWeber, Constant Contact, and MailerLite. Each has its own unique strengths, user interfaces, and pricing structures. Mailchimp, for example, is well known for its user-friendly interface and generous free plan, making it a favorite for beginners. ConvertKit is often preferred by creators and those focused on digital products due to its advanced automation features. pricing.

Beyond cost, look for an ecommerce service provider that offers:

Easy-to-use drag-and-drop email builders that let you create visually appealing, on-brand emails without the need for coding knowledge.
Ready-made templates that you can customize to match your Etsy shop’s branding. List segmentation capabilities to organize subscribers based on their interests or purchasing behavior.
Automation features for welcome sequences, abandoned cart reminders (if integrated with your own website later), or birthday emails.