Company objectives must be very clear . No ambiguity should be allowed in setting them, otherwise the results and measurement will be blurred. Some essential characteristics for setting objectives in a company are:
Quantifiable
With established deadlines
Realists
Specific
They generate improvements
Well connected
We will show you these features below.
Quantifiable
Defining perfectly tangible objectives will make their china phone data measurement easier , improving the perception and interpretation resulting from the information obtained.
It is not acceptable to say “I want to sell more” as it is necessary to be much more specific about what you want to achieve.
An example of a quantifiable goal would be: “I want to sell 8% more compared to the previous month.”
With established deadlines
Objectives should have a well-defined time period , which will help you know if progress is aligned with what was predicted, if more time will be required, or any similar situation.
Realists
It is very important to be realistic when setting company objectives . To meet this requirement, it is necessary to have a very specific overview of the resources available to the company and thus set objectives from a feasible perspective.
If goals are not realistic, frustrations and poor results will accumulate until they become unsustainable.
Specific
A company's goals should also be very specific . The more clearly defined they are, the easier it will be to determine what is needed to achieve them.
Back to the example of improving sales, growing by a specific percentage will be very helpful, and specifying how to reach that company goal is even better.
An example in this case would be, among many options, opening an online store to increase the acquisition of new customers.
They generate improvements
Objectives should always suggest progress , development in the company, its procedures or its results. An objective that proposes the same conditions in which the company is currently, in the short or medium term, will be of no use.
Well connected
The objectives of a company must be clearly explained to all members of the company . If everyone within the organization is aware of the objectives and the ways to achieve them, their achievement can be facilitated.