See the complete case of Yinjiao Zero Card

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Silver Point Zero Card breaks away from traditional financial services and provides consumers with a diversified payment solution of "buy now, pay later". Since traditional text messages are not economical and lack interaction, Yinjiao Zero Card turns to LINE as the main communication channel. With the message cost less than a quarter of a text message, you can start personalized communication and create remarketing opportunities on LINE. We also use Crescendo Lab’s MAAC multiple functions to automate LINE marketing and significantly reduce the friend blocking rate.

Chen Ruixing, senior vice president of Yinjiao Zero Card, believes: "Digitalization is an irreversible wave, but there is a long distance from "thinking about digitalization" to digitalization and then to successful profit. Through cooperation with Crescendo Labs , let us bring a lot of practical help to the LINE official account experience: increasing the number of members, improving member stickiness, and then increasing the members’ “re-consumption rate” is our ultimate goal.”

84. LINE OFFICIAL ACCOUNT FMCG Case: Red Bull Online and offline data integration
The FMCG fast-moving consumer goods industry often japan whatsapp phone number relies on sales through major channels. In the absence of its own channels, it is difficult to directly obtain offline consumption data, let alone compare offline consumption data with online member data to understand the same consumption. their online and offline footprints. However, Red Bull energy drink successfully broke through by using its official LINE account combined with marketing technology.

Red Bull uses the "invoice login module" with the "prize distribution" function to hold 3 to 4 marketing activities a year, using coupons and other incentives to attract consumers to upload invoices on LINE. In conjunction with the offline event "Summer Back Party" music party, Red Bull held the "Red Bull Summer Memories" interactive mini-game on the official LINE account, inviting consumers to purchase Red Bull energy drinks through designated channels and then upload invoices. The more invoices you upload, the more lottery opportunities you get. In a single event, more than 25,000 invoices were uploaded!