Email marketing is the mass sending of emails with the aim of building customer loyalty, developing relationships, or selling products to a specific group of contacts. It serves to partially automate the sales process, and when implemented well and on a large scale, it is one of the most profitable forms of marketing there is.
How email marketing works
You've probably received a newsletter at some point. That is, an thai phone number email that seeks to sell you something. These types of emails are a form of email marketing, and are sent en masse thanks to platforms such as Mailrelay , Acumbamail, or others.
Email marketing could be summarized in a few steps:
First, you need to get subscribers through means such as your website, SEM campaigns, or other means. A subscriber in this case is a person who has given you their email address.
Second, classify those subscribers by segmenting their contacts . This segmentation seeks to organize your list by interests, behaviors, or basic data about each contact.
Third, send emails to those contacts with a specific objective in mind. This objective is usually to sell a product or service, but in other cases it is also intended to inform, build loyalty, or strengthen your relationship with each contact to increase your chances of success.
When done correctly, an email marketing campaign aims to build a relationship of trust with your subscribers. The idea is to get them to trust you and respect their privacy - after all, a contact is giving you direct access to their inbox.