Welcome triggered emails featuring Nike

[robiulhasan]

Email Trigger: When a customer opts into a loyalty program, newsletter, or other program your company has.



Email Message: Typically, welcome email campaigns and series offer some sort of incentive for opting in. The triggered email should first and foremost deliver on the incentive, and second, reinforce the key value they can expect by joining the list.

Below, Nike gives a great example by listing out the various benefits you can expect by joining their program.


11: Product activation and onboarding featuring cell phone lists for sale Google
Email Trigger: After a customer has purchased a product that merits a product activation/product onboarding triggered email campaign.



Email Message: The purpose of this email campaign is to detail the benefits investing in the product and giving a simple, easy to follow introduction on how to use the product.

Below, Google offers a fantastic example. They lead with their value proposition "Great sound starts here", and break out four distinct benefits (listed below) followed by a curated list of explainer posts for various features.