Titling the recommendations

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The similar and complementary products recommendations can be expressed in many different ways, which affects how they are perceived and thereby how effective they are. For example, similar items can be titled “visitors who viewed this product also viewed” or “customers also bought”, while complementary items can be titled “you mi cell phone number in philippines ght also like” or “complete the look with”.



What type to present to whom?
It is important to segment new and returning visitors. Since you don’t have information on new users, you should use generic product recommendations.

Once the customer has started browsing the site, you can start gathering more information about them. Then you can start to match the type of generic recommendation to each customer. For example, if the customer has sorted the items on the category page from low to high, the customer is likely to be price-sensitive and so they should be presented with recommendations of sales and offers.

Once the customer has started viewing some items, you now have information about their preferences and needs. For such shoppers, as well as returning visitors (which you have past information of), you should present with personalized recommendations.