Authenticity is a serious matter for Google. Learn the consequences of copying content!

[muskanislam44]

Anyone who works with Inbound Marketing as a communication strategy knows that content marketing is the “icing on the cake” of this methodology. Through content production , all other marketing tools and actions unfold in Inbound as a web to: attract, convert, sell and retain the prospect, establishing a relationship network. Therefore, authenticity for Google is an essential pillar of digital content planning.

This is because the search engine has algorithms that evaluate the authenticity of what you publish, and penalization is a way of guaranteeing the quality of the published content and, in a certain way, respecting the intellectual rights of the authors.

Algorithm technology uses practices that identify “deceptive optimization.” Among other retaliations, the search engine causes a drop in the page’s ranking and even its disappearance from the search engine. Who has never clicked on a link that led to a “page not found”?

This situation may be a penalty for plagiarism or for other reasons. Continue reading …



Authenticity for Google is the organic path to ranking
Google likes good things. Or rather, to remain the largest search whatsapp mobile number database free download engine on the international computer network, it needs to maintain credibility. That's why authenticity is an extremely important criterion for Google. You can have the most responsive website with the best user experience , with the most attractive design in your segment. This will undoubtedly help you rank on Google. The algorithms love that! So, it's worth the investment.

But all of this needs to have original, quality and optimized content. By choosing keywords well and knowing how to use them in a targeted way, your segmentation will help the sales team reach its goals, your digital presence will grow and you will certainly reach the first page of Google…

For this to happen, you need to follow some steps:
Produce relevant content
Even if you use other materials as reference, write with originality.
Use filtered keywords in tools like Google Trends
Interview experts to produce your content. The chances of Google's authenticity standard being high are even greater in these cases.
Publish content frequently and periodically
Learn more about Google's regulations, Google Analytics metrics and the Google Webmaster Tool
Learn the metrics for ideal title length, keyword usage in SEO title and meta description
Make internal and external links in your text, establishing connections with suitable and relevant channels for your niche.
Use SEO techniques, such as those mentioned above, and never fall into the “black hat”
Once ready, check the authenticity of your text using digital tools such as: Plagiarisma , Plagium , Dupli Checker , Plagiarism or any other that you know of... All of these have free and paid versions.
Finally, it is worth remembering that copying, pasting, inverting the order of words or exchanging them for one synonym or another will not fool the artificial intelligence of Google's algorithm...
If you do all of this and your website traffic still starts to drop , the number of visits and navigation decreases drastically, the website goes to the 3rd, 5th, 10th page of Google, or worse, appears as “page not found”, the Algorithm may have identified plagiarized content violating the authenticity metric that Google values ​​so much. These are some penalties for replicated content.

How Authentication Works for Google
Before we “begin”, it is worth highlighting that Google’s algorithm is constantly updated and that we are talking about one of the largest technology companies in the world, with more than 50 thousand brilliant minds working to improve and guarantee its reputation.

That said, let’s move on to “duplicate content”. A simple “option” in your domain or email address is, for Google, duplicate content . In other words, if your website can be accessed using: “www”.lorenipsum…”, or directly with “ http ://” lorenipsum … or even, “ https ://” lorenipsum … Google may understand it as duplicate content.

But don't worry. Extreme penalties like those mentioned above – loss of ranking position, deindexation of the page or domain, difficulty indexing new pages, or incorrect URL changes – are cases that go beyond the acceptable limit. Common sense is also a good practice, even for Google's algorithms.

For example, in the case of content that uses the names of government agencies, national or international institutions, common phrases or technical terms, when placed in the “plagiarism checking” tools, the authenticity percentage may consider your text “90% authentic”. Up to 85% authenticity , there are no major penalties from Google; as long as the volume of your content is mostly original.

When it is necessary to copy an excerpt from a law, for example, it is best to create an external link. This helps with optimization and prevents it from being considered plagiarism, as you are directing that text to the original source of the copied content.
Another very relevant point is regarding press releases or even identical content within the website itself, but on different pages. Materials sent to media outlets with the aim of generating spontaneous media coverage are usually published in full, with the source credited to the company's “Press Office” . Therefore, if your company publishes the same text on its website and this content is replicated many times, it raises a red flag in Google's algorithms. After all, Google understands that the same text appearing on different channels is spam that needs to be combated to ensure quality, originality and credibility. The same happens when you replicate the same text on different pages of your website.

Finally, the “not found” error or page not found error may indeed have been an ‘extreme’ penalty where Google took your website offline; but it is something that is easy for those who work in the area to correct. However, it will take a lot of work to recover your position . To reassure the most distressed hearts, the error may have been simply the result of an incorrectly written address , a change or redirection in the URL made incorrectly, an invalid or old internal link, among others; also easy to correct.