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Before diving into specific strategies, let's first discuss why phone number marketing is so effective. Unlike emails or social media posts, which can easily get lost in a sea of notifications, text messages have an open rate of over 95%. This means that when you send a text message to a customer, you have a much higher chance of them actually seeing and engaging with your message. Additionally, text messages are more likely to be read quickly, making them ideal for time-sensitive promotions or offers.