B2C campaigns thrive on personalization, immediate value, and a strong emotional connection. The goal is often a quick conversion or engagement leading to a future purchase.
Core Strategy: The Buyer's Journey (Awareness -> Interest -> Desire -> Action)
1. Welcome Series (Post-Opt-in)
Trigger: New subscriber signs up (website pop-up, lead magnet download, in-store sign-up).
Goal: Onboard, introduce brand, encourage first interaction/purchase.
Key Elements:
Email 1: The Warm Welcome & First Offer (within minutes)
Subject: Welcome to [Your Brand]! Here's Your [Discount/Offer] Inside! /
Welcome, [Name]! Your Exclusive Gift Awaits.Content: Thank you for joining, briefly state brand mission/values, introduce popular products, prominently feature welcome discount code (e.g., 15% off first order) or free shipping.
CTA: "Shop Now & Claim Your Offer"
Email 2: Discover Our [Key Benefit/Category] (1-2 days later)
Subject: Meet Our Best-Sellers / Why Customers Love Our [Product Category]
Content: Showcase 2-3 top-selling products or a specific category relevant to their initial interest (if known). Include social proof (reviews/testimonials).
CTA: "Explore Our Collections" / "Read Our Reviews"
Email 3: Our Story / Behind the Scenes (3-4 days later)
Subject: The Story Behind [Your Brand] / What Makes Us Different?
Content: Share your brand's unique story, values, commitment (e.g., sustainability, craftsmanship, community). Humanize your brand.
CTA: "Learn More About Us" / "Join Our Community"
Email 4: Last Chance for Your Welcome Offer (5-7 days later, if offer is time-limited)
Subject: Don't Miss Your [Discount]% Off! / Your Exclusive Offer Expires Soon!
Content: Gentle reminder about the expiring welcome offer, reiterate key benefits, create urgency.
CTA: "Complete Your Purchase" / "Shop Before It's Gone!"
2. Abandoned Cart/Browse Campaigns
Trigger: User adds items to cart but doesn't purchase, or views multiple products in a category without purchasing.
Goal: Recover lost sales.
Key Elements:
Subject: Did You Forget Something? / Your Items Are Waiting!
Content: Remind them of the specific items, include product images, direct greece whatsapp database link back to cart. Keep it simple.
CTA: "Go to Your Cart"
Email 2 (Cart - 24 hours later):
Subject: Still Thinking About It? / Complete Your Order & Get [Benefit]!
Content: Reiterate benefits of the products, add social proof (reviews), address common objections (e.g., free returns, customer service).
CTA: "Complete Your Purchase"
Email 3 (Cart - 48-72 hours later):
Subject: Last Chance for Your Cart! / A Special Offer Just For You...
Content: Add a small incentive (e.g., "10% off your cart," "free shipping"). Use urgency.
CTA: "Claim Your Discount & Checkout"
Browse Abandonment (similar flow, but less urgent): Focus on related products, customer favorites in that category, or helpful guides.
3. Promotional & Seasonal Campaigns
Trigger: Scheduled for sales, new product launches, holidays (Eid, Puja, Christmas, Valentine's Day), seasonal events.
Goal: Drive immediate sales and awareness.
Key Elements:
Pre-Launch/Teaser: Build anticipation ("Something big is coming!").
Launch/Announcement: Big reveal with clear offer/product details.
Reminder(s): Create urgency ("Sale ends tonight!", "Limited stock!").
Follow-up: Post-purchase (thank you, cross-sell) or post-sale (highlights,