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Google, the leading search engine on the Internet, has developed artificial intelligence systems in recent years that aim to find more effective and precise answers to user questions.
Google's Artificial Intelligence allows search engines to offer more specific results in response to these user demands. Online marketing agencies must put all their effort into these new digital marketing strategies, and that is exactly what the Brutal SEO agency , a pioneer in this technology applied to web positioning , is trying to do .
José Cebrián, CEO of Brutal SEO and expert in the use of artificial intelligence
At Brutal SEO we are aware that Internet users are becoming more and more demanding in their queries . The Internet is no longer a nearly virgin stage where practically any content is enough to attract the attention of Internet users.
It is essential to give the consumer what they want at every moment. SEO is a good example of this. When a user performs a search, what they want to find is a precise answer .
This agency is one of the pioneers in the sector at a national level in using artificial intelligence in all aspects of SEO : identifying and creating better backlinks, creating original content that positions its clients' websites and analyzing the internal structure of the competition's websites.
All these points are key to giving a more specific response to the user and making them click on the company's page. José Cebrián, an SEO consultant with more than 20 years of experience, is an expert in this reality and can advise, from his career that is practically parallel to the entire evolution of web positioning, how to find attractive formulas to offer outstanding results for searches on Google.
A priori, at first glance, Brutal SEO offers a very simple work system, incorporating Artificial Intelligence from the first processes in the creation of projects for clients, as this is associated with advantages in the economic field with significant cost savings and improvement in development times.
When speaking with José Cebrián, founder of the agency, one realizes that SEO cannot be based on standardized methods or monthly fees , as is the norm in the sector. The actions to position a business's website change drastically depending on its physical location, type of products or services to sell, or sector to which they are dedicated.
For all these reasons, the AI analysis of each of the projects for its clients allows Brutal SEO to make customized value proposals . This is the key to the success they are achieving, customizing the actions as if it were a handcrafted suit, everything tailored and previously studied exclusively for the clients they serve.
In line with customization, at Brutal SEO, the analysis of the project and its SEO qatar number data actions are personalized, but also the attention . There is always a person who represents the client on behalf of the entire team. The idea is to transmit confidence and professionalism with a personalized Project Manager, from the first contact, until results are achieved for the websites of the clients' businesses.
RankBrain is a Google algorithm that uses Artificial Intelligence to rank some websites better than others in user searches. However, it does not classify content or process user searches, at least not all of them . However, it is a factor with an important weight in this task.
Google RankBain also processes searches with long-tail keywords. This results in more common keywords that end up generating more traffic and offering simpler and more intelligent queries. In a way, Google is becoming more humanized by artificial intelligence. Its capacity for meaning and understanding is increased.
The fact that Google works with Artificial Intelligence means that the algorithm detects each new signal that appears on a website and checks it to see if it fits the users' search intent.
SEO has not died with AI, but it has been transformed . Now it is not only relevant to use keywords, links and deep content, but also to make queries more precise.