Now that you know the potential that LinkedIn has to help you get clients, we share 5 tips so you can apply your marketing strategy on this social network.
1. Use the right keywords about your business
In both your company description and your online posts, you need to use the keywords that your potential customers use to find your business or service.
To do this keyword research you can take advantage of tools like Ubersuggest , Google Keyword Planner and SEMRush .
2. Build links through content
When people perceive that a brand colombia phone data has authority on certain topics, they follow it in order to learn more. For this reason, every piece of content you publish (written, graphic or audiovisual) has to be well structured.
Sharing knowledge creates opportunities for engagement, as users tend to engage with content they really like. This way, you can start a conversation with these people and turn a follower into a customer.
3. Motivate your collaborators to share your company's publications
Users prefer content generated by others over posts from companies. For this reason, it is important to encourage your collaborators to share articles related to your brand on their LinkedIn profiles .
Keep in mind that your posts should narrate experiences, present ideas and ask questions to invite interaction. To build a positive image, it is necessary that many people speak well of your company, products or services.
4. Invest in LinkedIn Ads
LinkedIn Ads is the advertising tool of this platform.
According to data from the social network itself, LinkedIn Ads offers more than 200 segmentation variables : from the user's work experience to their educational level, including the sector in which they work, their interests and much more.
With this data, you can create personalized campaigns without the risk of your ads appearing to people who are not part of your target audience.
Advertising on LinkedIn may seem expensive at first , but the ROI (return on investment) justifies it: according to data from social media management platform Hootsuite , LinkedIn ads can increase purchase intent by 33%.
In addition, the leads you can capture through this tool are of quality, since people create LinkedIn profiles with the purpose of doing business and conquering new professional opportunities.
5. Create product pages
To showcase your products or services in a different way, you can take advantage of the showcase pages or product pages format.
To create a page in this format, you must have a “company page” and follow these steps:
1. Access your company page and expand the “Administrator Tools” option.
Steps to create a product page on LinkedIn.
2. With the menu open, click on “Create a product page.”
3. Fill in the name of your page and a custom URL.
4. Upload information and images of your products and services.